Toyota Hilux was declared winner of the sixth Worldwide Choose-up Choice (International Pick-up Award – IPUA) 2022/2023. years. The presentation of this prestigious prize within the competitors for medium-sized vans happened in the course of the Solutrans 2021 honest, within the French metropolis of Lyon.
The multi-award profitable Hilux acquired this newest award from the Professional Jury of the Worldwide Jury of the 12 months not just for its highly effective and classy new powertrain, exact dealing with and, in fact, its legendary qualities of high quality, sturdiness and reliability (high quality, sturdiness, Reliability – QDR). but in addition due to its rising attractiveness within the rising international marketplace for automobiles providing the opportunity of twin use – for leisure and enterprise wants.
The primary era of Toyota Hilux was launched on March 21, 1968 in Japan, and a 12 months later the mannequin hit the European market. Since then, the Hilux pickup has grown into probably the most profitable fashions within the Toyota lineup.
Famend for its high quality, sturdiness and reliability, the unstoppable Hilux has repeatedly confirmed its invincibility, conquering the North Pole, Icelandic volcanoes and Antarctica, and likewise discovered itself on the profitable podium of the Dakar rally.
Right now, the Hilux is manufactured in six totally different international locations and bought in 180 international locations and areas world wide. With a complete of over 18 million automobiles bought, this makes it the world’s favourite pickup.
Along with the title received by the Hilux, this award will strengthen Toyota’s willpower and efforts to develop its mild business automobile (LCV) providing in Europe. That is confirmed by the current growth of the LCV mannequin by Toyota and its entry into a brand new phase, with the PROACE CITY mannequin, then a brand new period of utility automobiles led by the PROACE ELECTRIC and PROACE CITY ELECTRIC variations, in addition to the redesigned Hilux. , which comes with a boosted 2.8 liter engine. improved efficiency on and off street.
With all of those spectacular merchandise, Toyota is aiming to attain 5% LCV market share by 2023.
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