The Nothing cellphone (1) has been making fairly a buzz within the tech trade and the smartphone isn’t even formally out but. That is because of Nothing’s advertising staff which might be making the cellphone really feel ‘unique’ by varied hype campaigns.
These embrace promoting the primary 100 cellphone (1) to the best bidders on StockX, which we’ve reported on beforehand. Now, Nothing has additionally revealed that the smartphone will solely be bought initially by way of an invitation system, which will certainly proceed the hype and advertising behind the model.
Shared in an official YouTube video by Nothing titled ‘Inside phone (1)’, the corporate’s advertising staff shared why Nothing will initially be utilising the invite system for the cellphone (1). Among the many causes talked about embrace ensuring that ‘individuals from the neighborhood’ get it first, in order that people who supported Nothing from the start are comfortable. Afterwards, Nothing shall be ‘more than pleased to open wider’.
If this invite system sounds acquainted, nicely it’s the identical as what OnePlus did with its first smartphone, OnePlus One. In case you didn’t know, the co-founder of OnePlus, Carl Pei is now the founder and CEO of Nothing.
Nicely, let’s see how the cellphone (1) will carry out with this invite system, although primarily based on the suggestions by the tech neighborhood, Nothing is unquestionably profitable in creating buzz. What do you guys assume?
Share your ideas with us within the feedback beneath as we’d love to listen to from you. As all the time, do keep tuned to TechNave for the newest trending tech information.