In relation to British manufacturers, one of many first to return to thoughts is MINI. Though owned by the BMW Group because the early 2000s, the model has all the time been related to the “British” fashion and to have a good time its historical past and its return to the market via BMW, the e-book “The Huge Love – A 20-year (love) story”.
The tales of the final 20 years
The e-book presentation occasion was held within the Madeleine venue in Rome on the night of November twenty second. The initiative was an actual journey via time between anecdotes, tales and curiosities of the return to Italy of the English model.
The night noticed the presence of among the protagonists who helped convey the model again to our nation, full with photos and tales from the final 20 years. The journalist contributed to the making of the e-book Paolo Matteo Cozzi, who retraced the historical past of the model:
“It’s a automotive that has united two centuries, crossed over a millennium and skilled a thousand transformations. The Mini Traditional invented by Sir Alec Issignois in 1959 gave technique to the BMW Group’s MINI In 2001. Each have been capable of change the foundations of the sport ”.
Between tradition and an electrical future
The e-book, revealed by Mondadori Electa, can also be welcomed positively by Francesco Festuccia, journalist specializing in leisure who up to now was the pinnacle of the tradition service of TG2:
“Because the first years after its launch, MINI in Italy has been a accomplice of cinema, supporting it via evaluations which have helped younger skills to shine. Brief movies, noir and plenty of different initiatives have seen the presence of this model over time “.
What’s subsequent for MINI? Initially, a brand new Countryman that may arrive (additionally 100% electrical) between the top of 2022 and the start of 2023. Following, we’ll see the brand new MINI 3 and 5-door, whereas later an electrical minivan primarily based on the Imaginative and prescient Urbanaut idea might additionally debut.