July 2022 Midsize Truck Sales Report: The Toyota Tacoma is Still King, But There’s An Unsung Hero in the Numbers

Ford, Honda and Toyota provide some perception into July 2022’s midsize truck gross sales.

Poring about July’s full-size truck gross sales — sure, all three information factors! — the month regarded fairly respectable within the full-size section. Remember the fact that Common Motors, Ram and Nissan report gross sales quarterly, so we is not going to have one other full image on the truck market till early October. Nonetheless, we do have just a few numbers to crunch, so let’s examine if issues are trying up within the midsize enviornment with Ford, Honda and Toyota.

Nicely, not fairly. Whereas these numbers type of exist in a vacuum, it appears some patrons went in a unique course in comparison with July 2021. Per gross sales information aggregator Good Car Bad Car, it seems Toyota offered 23,917 Tacoma vehicles in July (a 1.52% achieve from final July). Now, whereas the trusty Tacoma remains to be by far the section chief, it did not put up main beneficial properties. What’s extra, its year-to-date gross sales are down by 18.6%, with Toyota sellers shifting 132,565 vehicles (in comparison with 162,854 by this time final yr).

Relating to the Ford Ranger, patrons appear to have stayed away when you think about what number of left the Blue Oval’s dealerships final yr. In July 2022, the automaker offered simply 3,973 examples, in comparison with 5,960 Rangers in July 2021. That is a one-third drop (33.3%), although there could also be a pair believable explanations for that determine — extra on that in a second.

Then, there’s the stunning quantity within the gross sales charts: the Honda Ridgeline. Final month, Andre reported Honda’s gross sales for its unibody pickup had been down 18.8% via the primary half of the yr. In July, although, the Ridgeline proved a well-liked choice for patrons, with 4,020 placing one of their driveway. That is a whopping 70.7% month-over-month enhance, and sufficient to half that earlier year-to-date share hole. By means of the top of final month, the Honda is down 10.9%, promoting 23,817 examples.

Try the chart under for the concrete numbers, plus past for some additional exploration concerning the Ranger’s gross sales numbers.

July 2022 Midsize Truck Gross sales (with month-over-month modifications)

Trend mannequin	July 2022	July 2021	Change (%)
Toyota Tacoma	63.341	52,314	+21.1%
Ford Ranger	10,694	6.444	+65.95%
Honda Ridgeline	4.020	2,355	+70.7%
– GM (COMBINED)*	— (Q3 gross sales coming in October)	—	—
Chevy Colorado	— (Q3 gross sales coming in October)	—	—
Jeep Gladiator	— (Q3 gross sales coming in October)	—	—
GMC Canyon	— (Q3 gross sales coming in October)	—	—
Nissan Frontier	— (Q3 gross sales coming in October)	—	—

What is going on on with the Ranger?

Earlier than we dig into it, it is value noting that the next are speculative ideas, all of which ought to be taken with a grain of salt. Any (or none) of the next explanations may clarify the Ranger’s drop in July 2022. For year-to-date context, Ford Ranger gross sales are down 41.2% (37,813 vehicles offered via 2022 thus far, versus 64,331 this time final yr):

• People might be ready it out for the new Ranger, set to achieve US sellers subsequent summer season.
• Ford builds the present North American Ranger alongside the Bronco in Wayne, Michigan. With present provide constraints, the automaker might be favoring Bronco manufacturing (however we do not but have any official phrase from Ford on that but).
• Consumers cross-shopping midsize vehicles and SUVs might be choosing the Bronco as a substitute of the Ranger. July’s Bronco figures are up 224.1% from July 2021.
• Some potential Ranger patrons might be down-sizing to the Maverick as a substitute. In July alone, Ford sellers moved 6,720 Mavericks, and thus far in 2021, they’ve offered 45,473 examples.
• And at last, people might be shifting towards different truck choices completely, be it the Toyota Tacoma, Jeep Gladiator, Chevy Colorado/GMC Canyon, Nissan Frontier, or one thing else.

Once more, we’ll have extra plentiful gross sales information in October, however examine again every month for extra gross sales updates, together with TFLtruck’s most up-to-date full-size vehicles report.