Audi plans to develop its EV portfolio to greater than 20 fashions by 2025, and from 2026 all international market launches can be solely EVs. He has set the tip of manufacturing for his final combustion engine mannequin in all markets besides China – 2033. Each Audi nameplate that has a future past 2030 will grow to be electrical within the subsequent few years.
In a single concern final yr, Germany Autobild magazine carried a scoop story about an electrical Audi Q1 (Audi Q1 e-tron), and it was speculated that this is able to be one of many smallest members of the e-tron group. Mannequin plans are altering, and sadly, even earlier than its beginning, Audi appears to have canceled the product smaller than the Q2.
No plans to fall under Q2, says Audi’s CEO
In an interview with Autocar in Might 2021, Audi boss Markus Duesmann advised that the corporate doesn’t wish to carry a Q1 e-tron onto the market. Audi “should not stretch an excessive amount of for the decrease entry-level segments,” mentioned Duesmann. This wasn’t the primary time he’d mentioned the corporate wasn’t taken with bringing a small electrical SUV to market.
In an interview with Autocar In February, Deussman had mentioned the corporate would provide fashions just like the Q2 sooner or later, however that could possibly be the place to begin within the vary because it has no plans for smaller plans. Converse with WirtschaftsWoche In January 2021, Deussman mentioned Audi would are likely to give attention to bigger autos with higher margins. Audi has the A1 in its program at this time, however its days are numbered.
Audi has launched the electrical SUV e-tron and the e-tron Sportback in addition to the e-tron GT for the premium segments. The e-tron leads into the compact SUV section with the just lately launched This fall e-tron, additionally in Sportback type. The This fall e-tron can also be the primary Audi mannequin to be constructed on Volkswagen’s MEB platform for electrical autos. In 2022, Audi will swap to the superior PPE structure (collectively developed with Porsche) to introduce the Audi Q6 e-tron after which the Audi A6 e-tron.
The MEB is sort of a flexible structure and Volkswagen has deliberate a variety of autos from the ID.3 hatchback to the ID.6 7-seater SUV. If Audi desires to make use of economies of scale for enlargement, this could be doable, however cannibalization on the group firms might have occurred. At a time when VW, Skoda, Seat and Cupra are focusing on electrical autos for the mass market, it looks as if a case wherein Audi would favor to take care of its premium positioning as an inspiring model and find yourself with present VW house owners ending up with an Audi let change.
Autocar UK experiences that Audi might reintroduce the A2 nameplate in a city-friendly electrical automobile. It’s anticipated in 2026 with a beginning worth of 30,000 euros and a variety of over 300 km within the WLTP cycle. The A2 is predicted to be an oblique successor to the A1, as Audi is planning new fashions with precedence on margins.
Featured picture: Audi
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