Apple Music is the second most used streaming music service, Spotify is far behind

Apple Music has 78 million paid customers!

Within the everlasting battle between Spotify and Apple Music, the previous can nonetheless say that it has crucial benefit over these with the bitten apple. In keeping with a latest report shared by MIDiA Research, Apple Music is the second most used music platform, continues to be far behind Spotify.

The information corresponds to the worldwide figures for the music streaming providers market throughout the second quarter of 2021, when the worldwide music subscriber base reached 523.9 million subscribers. The determine represents a rise of 109.5 million customers (26.4%) in comparison with the earlier 12 months.

Apple Music cannot towards Spotify

Spotify stays probably the most used music service

For the second quarter of 2021 the subscriptions of Apple Music represented 15% of subscriptions to international music platforms, surpassing the 78 million paid subscribers. Whereas Spotify ranked first on this planet rating with 160 million subscribers. Nothing extra and nothing lower than double what Apple Music had.

In its MIDiA report it explains that though the full variety of subscribers to the music streaming service has grown in 2021, this doesn’t indicate that the revenues of the businesses are considerably increased. It’s because some subscribers pay much less on account of household plans, particular packages, resembling Apple One, or related plans on different providers.

Though Spotify’s market share fell from 33% in 2020 and now to 31% in 2021, there is no such thing as a danger that Spotify will lose its main place for a very long time.

On the checklist, Amazon Music ranks behind Apple Music with a 13% market share, however MIDiA Analysis notes that YouTube Music is the quickest service progress for the second 12 months in a row, now with an 8% market share, pushed by Gen Z audiences and youthful Millennials.

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Associated matters: Apple Music